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About Me
Hello! I am a 38 year old hard working, organised, ambitious and creative individual; friendly, confident and self motivated. Able to work on own initiative and as part of a team. Degree educated at the London College of Arts, versatile and dedicated to achieving high standards. Attention to detail and a great eye for design. Experienced in the Fashion, Luxury, Beauty, Design, Marketing, Advertising fields and team management.
I truly believe that over the last 17 years +, working my way up the design ranks (mostly in the fashion and beauty industry) to my current position as Head of Creative & Design I have learned some truly valuable skills and insight. I also worked in retail stores whilst doing my degree at the London College of Arts giving me a real view of what it is like to work in store, how customers shop, behave and how important visual and verbal communication is.
I am very passionate about the work that I do and believe that design should, and can make a difference.
Check out my LinkedIn profile
Skills & Expertise
I am Mac and PC literate and am proficient in the following programs: Adobe Creative Suite including InDesign, Photoshop, Illustrator and Dreamweaver. My key skills include:
Creative Direction
Project and Team Management
Creative Problem Solving
Brand Development
Responsive Web Design
User Experience and User Interaction Design
E Commerce
Wire Frames
App Design
Corporate Identity
Email Marketing
HTML Emails - Design & Build
Animated Gifs
Print Design
Flyers & Business Cards
POS & Display Graphics
Image Editing, Manipulation & Retouching
Typography
Illustration
I truly believe that over the last 17 years +, working my way up the design ranks (mostly in the fashion and beauty industry) to my current position as Head of Creative & Design I have learned some truly valuable skills and insight. I also worked in retail stores whilst doing my degree at the London College of Arts giving me a real view of what it is like to work in store, how customers shop, behave and how important visual and verbal communication is.
I am very passionate about the work that I do and believe that design should, and can make a difference.
Check out my LinkedIn profile
Skills & Expertise
I am Mac and PC literate and am proficient in the following programs: Adobe Creative Suite including InDesign, Photoshop, Illustrator and Dreamweaver. My key skills include:
Creative Direction
Project and Team Management
Creative Problem Solving
Brand Development
Responsive Web Design
User Experience and User Interaction Design
E Commerce
Wire Frames
App Design
Corporate Identity
Email Marketing
HTML Emails - Design & Build
Animated Gifs
Print Design
Flyers & Business Cards
POS & Display Graphics
Image Editing, Manipulation & Retouching
Typography
Illustration
Employment History
Head of Creative and Design
Rodial Group LTD (Rodial & Nip + Fab)
March 2018 - Present
I currently manage and mentor a small team of 3 designers and work on all creative touch points for Rodial and Nip + Fab. Projects include management and art direction of all photographic shoots from inception to delivery, assets for prestigious partnerships such as the Vogue British Fashion Council, all branded POS and marketing material across multiple global retailers, web and digital creative, management of the creative product component and carton design, social media content creation and all internal branded coms and assets.
Head of Design
Models Own
August 2015 - March 2018
I currently design and/or oversee all creative including the responsive website redesign, art direction of all photography and video shoots, in store POS (print & digital) , window graphics, email design and build and social media content creation.
Head of Design
Biglight
November 2013 - August 2015
As Head of design I managed, directed and supported a team of 6-9 designer/developers across a wide range of projects including responsive website redesigns, app design, photography and video shoots, brand support and development.
Senior Digital Designer
Cult Beauty
May 2012 - November 2013
As the senior digital designer I managed and was responsible for the brilliant beauty website Cult Beauty. My responsibilities included weekly homepage updates, email blasts, brand banners, creative for print, animated and static online marketing features and product photography management.
Main Creative Produced:
* Weekly website updates
* Concept, design and build of new pages and features on the site
* Design and build of customer email blasts
* Website and affiliate banners
* Photoshoot concept, art direction and delivery
Senior Digital Designer
Space NK
July 2011 - May 2012
As the senior digital designer I managed and was responsible for the creative work flow for the UK and US Ecommerce business. This includes weekly site updates, email blasts and new brand launches. Consistently reviewing creative and it’s performance to ensure optimised profitability. Revising previous creative and functionality for the new Space NK website. Working with other departments of the business to improve and strategize our communication to our customers.
Main Creative Produced:
* Weekly homepage and site updates for UK and US
* Concept, design and build of new pages and features on the site
* Design and build of customer, loyalty and event/press email blasts
* Website and affiliate banners
Senior Designer
Lipsy London Limited
July 2010 - July 2011
As senior digital designer I was responsible for all creative briefs from inception to delivery. Ensuring that requirements were delivered on time and that the Lipsy brand was always represented in the best light with continuous development. Concept, execution and implementation of Lipsy’s digital magazine and weekly web updates including homepages, Pixie Lott micro site, trend pages and emails. Responsibilities also included management of the print process for promotional flyers, leaflets, in-store POS, stationary and associated graphics.
Web Designer
Selfridges
July 2009 - July 2010
Working on the design and build of the new improved transactional website. Revising previous creative and functionality and creating new effective and visually impactful designs. Using content management systems and HTML to format, edit and build website content.
Main Creative Produced:
* Weekly homepage updates
* Creating and building content pages
* Concept, design and build of new pages and features on the site
* Amending and creating wireframes in the initial stage of the website launch
Freelance Web Designer
Harpers Bazaar Online
June 2009 - July 2010
To produce online features, stories, banners, house ads and galleries.
Freelance Designer
ELLE Magazine
June 2009 - July 2010
To produce online features, stories and banners.
Graphic Designer
Matches Fashion
July 2007 - June 2009
Designing and updating website content for Matches, Freda and Diane Von Furstenberg London. Creative for email blasts, seasonal magazines, leaflets, event invitations, in store graphics, window instillations, online marketing features and banners, animations for web and email. My work has been featured in Harpers Bazaar, Grazia and online at Vogue.com, Mr & Mrs Smith, Harpers Bazaar Online and Fashion Confidential.
Main Creative Produced:
* Creative for website updates, lookbooks, homepages and landing pages
* Creative for email blasts to customers and press
* Seasonal magazines and press packs
* Printed look books, event invitations, stationary and promo material
* Creative for affiliates i.e. banners, promotional web and magazine features and articles
* Banners and animations for website and emails
* In store graphics – window displays and POS
* Matches, DVF and MaxMara stationary and branding
Junior Account Executive/Junior Designer
The Works Marketing
October 2005 - July 2007
Working on a variety of projects and clients including sales brochures, direct marketing, flyers, leaflets, posters, web design, branding, stationary, corporate identity, mobile phone graphics and animations.
Rodial Group LTD (Rodial & Nip + Fab)
March 2018 - Present
I currently manage and mentor a small team of 3 designers and work on all creative touch points for Rodial and Nip + Fab. Projects include management and art direction of all photographic shoots from inception to delivery, assets for prestigious partnerships such as the Vogue British Fashion Council, all branded POS and marketing material across multiple global retailers, web and digital creative, management of the creative product component and carton design, social media content creation and all internal branded coms and assets.
Head of Design
Models Own
August 2015 - March 2018
I currently design and/or oversee all creative including the responsive website redesign, art direction of all photography and video shoots, in store POS (print & digital) , window graphics, email design and build and social media content creation.
Head of Design
Biglight
November 2013 - August 2015
As Head of design I managed, directed and supported a team of 6-9 designer/developers across a wide range of projects including responsive website redesigns, app design, photography and video shoots, brand support and development.
Senior Digital Designer
Cult Beauty
May 2012 - November 2013
As the senior digital designer I managed and was responsible for the brilliant beauty website Cult Beauty. My responsibilities included weekly homepage updates, email blasts, brand banners, creative for print, animated and static online marketing features and product photography management.
Main Creative Produced:
* Weekly website updates
* Concept, design and build of new pages and features on the site
* Design and build of customer email blasts
* Website and affiliate banners
* Photoshoot concept, art direction and delivery
Senior Digital Designer
Space NK
July 2011 - May 2012
As the senior digital designer I managed and was responsible for the creative work flow for the UK and US Ecommerce business. This includes weekly site updates, email blasts and new brand launches. Consistently reviewing creative and it’s performance to ensure optimised profitability. Revising previous creative and functionality for the new Space NK website. Working with other departments of the business to improve and strategize our communication to our customers.
Main Creative Produced:
* Weekly homepage and site updates for UK and US
* Concept, design and build of new pages and features on the site
* Design and build of customer, loyalty and event/press email blasts
* Website and affiliate banners
Senior Designer
Lipsy London Limited
July 2010 - July 2011
As senior digital designer I was responsible for all creative briefs from inception to delivery. Ensuring that requirements were delivered on time and that the Lipsy brand was always represented in the best light with continuous development. Concept, execution and implementation of Lipsy’s digital magazine and weekly web updates including homepages, Pixie Lott micro site, trend pages and emails. Responsibilities also included management of the print process for promotional flyers, leaflets, in-store POS, stationary and associated graphics.
Web Designer
Selfridges
July 2009 - July 2010
Working on the design and build of the new improved transactional website. Revising previous creative and functionality and creating new effective and visually impactful designs. Using content management systems and HTML to format, edit and build website content.
Main Creative Produced:
* Weekly homepage updates
* Creating and building content pages
* Concept, design and build of new pages and features on the site
* Amending and creating wireframes in the initial stage of the website launch
Freelance Web Designer
Harpers Bazaar Online
June 2009 - July 2010
To produce online features, stories, banners, house ads and galleries.
Freelance Designer
ELLE Magazine
June 2009 - July 2010
To produce online features, stories and banners.
Graphic Designer
Matches Fashion
July 2007 - June 2009
Designing and updating website content for Matches, Freda and Diane Von Furstenberg London. Creative for email blasts, seasonal magazines, leaflets, event invitations, in store graphics, window instillations, online marketing features and banners, animations for web and email. My work has been featured in Harpers Bazaar, Grazia and online at Vogue.com, Mr & Mrs Smith, Harpers Bazaar Online and Fashion Confidential.
Main Creative Produced:
* Creative for website updates, lookbooks, homepages and landing pages
* Creative for email blasts to customers and press
* Seasonal magazines and press packs
* Printed look books, event invitations, stationary and promo material
* Creative for affiliates i.e. banners, promotional web and magazine features and articles
* Banners and animations for website and emails
* In store graphics – window displays and POS
* Matches, DVF and MaxMara stationary and branding
Junior Account Executive/Junior Designer
The Works Marketing
October 2005 - July 2007
Working on a variety of projects and clients including sales brochures, direct marketing, flyers, leaflets, posters, web design, branding, stationary, corporate identity, mobile phone graphics and animations.